Privacy Policy

Privacy Policy

Last updated: 21 August 2026

Purple Wellies Ltd (“Purple Wellies”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, request a quotation, contact us, become a customer or otherwise interact with Purple Wellies.

For the purposes of UK data protection law, Purple Wellies Ltd is the data controller responsible for the personal information described in this Privacy Policy unless stated otherwise.

1. Who we are

Purple Wellies Ltd
Company number: 12518207

Registered office:

St Pegs Mill
Thornhill Beck Lane
Brighouse
England
HD6 4AH

Website: purplewellies.co.uk
Email: info@purplewellies.co.uk
Telephone: 01274 003080

Purple Wellies provides professional exterior cleaning services to residential and commercial customers.

2. Personal information we collect

The information we collect depends on how you interact with us.

When you request a quote or make an enquiry

We may collect:

  • your name;
  • telephone number;
  • email address;
  • property address or postcode, where required;
  • the exterior cleaning service you are interested in;
  • information about your property or the work you require;
  • photographs or other information you choose to provide;
  • your preferred method of contact; and
  • communications between you and Purple Wellies.

When you become a customer

We may also collect information necessary to arrange, manage and provide our services, including:

  • quotation information;
  • appointment and survey information;
  • property and access information;
  • contractual information;
  • payment and transaction information;
  • invoices and account records;
  • details of work carried out;
  • correspondence relating to your service; and
  • records relating to customer service, complaints or queries.

We do not normally require special category personal information through our website. Please do not provide this type of information unless it is genuinely necessary.

3. Information collected automatically

When you use our website, certain technical information may be collected automatically.

This may include:

  • your IP address;
  • browser type;
  • device type;
  • operating system;
  • pages visited;
  • referring website or advertising source;
  • approximate location derived from technical information;
  • dates and times of visits;
  • interactions with our website; and
  • advertising and campaign attribution information.

Some of this information may be collected using cookies, pixels and similar technologies.

Please see our Cookie Policy for further information.

4. How we collect your information

We may collect personal information:

  • when you complete a form on our website;
  • when you request a free quotation;
  • when you contact us by telephone, email or SMS;
  • through our advertising and lead-generation campaigns;
  • through social media platforms;
  • when you communicate with a member of our team;
  • when we carry out a property survey;
  • when we provide services to you;
  • when you become a customer;
  • through cookies and similar website technologies; and
  • from third parties where permitted by law.

Where we receive information about you from another source, we will handle that information in accordance with applicable data protection law.

5. How we use your personal information

We may use your personal information for the following purposes.

Responding to enquiries and quotation requests

We use your information to respond when you contact us or request a quotation.

This may include:

  • acknowledging your enquiry;
  • contacting you to discuss your requirements;
  • arranging an appointment or survey;
  • preparing and providing a quotation;
  • answering questions about our services; and
  • following up on your enquiry or quotation.

Providing our services

If you choose to use Purple Wellies, we may use your information to:

  • arrange and manage appointments;
  • provide the agreed services;
  • communicate with you about the work;
  • manage changes or cancellations;
  • issue invoices and process payments;
  • maintain appropriate records; and
  • provide aftercare and customer support.

Managing customer relationships

We may maintain records relating to your enquiries, quotations, appointments, correspondence, work completed, payments and customer-service matters.

Operating and improving our website

We may use information about website activity to:

  • understand how visitors use our website;
  • monitor website performance;
  • identify technical problems;
  • improve the website and customer experience; and
  • understand which services are of interest to visitors.

Advertising and performance measurement

Where permitted by law, we may use analytics and advertising technologies to understand:

  • how visitors find our website;
  • how our advertising campaigns perform;
  • whether an advertisement leads to a website visit or enquiry; and
  • how we can improve our marketing and advertising.

Marketing

Where permitted by applicable law, we may use personal information to communicate with customers and prospective customers about relevant Purple Wellies services, promotions or offers.

You can opt out of direct marketing at any time.

Legal and regulatory purposes

We may process information where necessary to:

  • comply with applicable laws and regulations;
  • maintain appropriate business and financial records;
  • respond to lawful requests from authorities;
  • prevent or investigate fraud;
  • protect our legal rights; or
  • establish, exercise or defend legal claims.

6. Our lawful bases for processing

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on why we are processing your information, we may rely on one or more of the following.

Contract

We may process your information where it is necessary to take steps at your request before entering into a contract, such as responding to a request for a quotation, or where processing is necessary to perform our contract with you.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

  • responding to enquiries;
  • managing customer relationships;
  • providing and improving our services;
  • maintaining appropriate business records;
  • protecting our business;
  • understanding website performance;
  • measuring advertising effectiveness; and
  • certain marketing activities where legally permitted.

Consent

Where we ask you to consent to a particular use of your personal information, we may rely on your consent.

Where processing relies on consent, you may withdraw that consent at any time.

Legal obligation

We may process personal information where necessary to comply with a legal or regulatory obligation.

7. Quote, enquiry and appointment communications

When you submit a quotation request or otherwise make an enquiry, you are asking Purple Wellies to contact you about our services.

We may therefore use the telephone number and email address you provide to:

  • confirm that we have received your enquiry;
  • discuss your requirements;
  • arrange an appointment or survey;
  • confirm an appointment;
  • send appointment reminders;
  • inform you of changes relating to an appointment;
  • provide or discuss a quotation;
  • follow up on an active enquiry or quotation; and
  • provide other information reasonably necessary to deal with your request.

Depending on the circumstances, we may communicate with you by telephone, SMS or email.

These communications are intended to manage the enquiry, quotation, appointment or service you have requested and are distinct from unrelated promotional marketing.

8. Direct marketing

We may occasionally contact customers and prospective customers about Purple Wellies services, offers or promotions where permitted by law.

Electronic direct marketing is subject to additional requirements under the Privacy and Electronic Communications Regulations (“PECR”).

Where consent is legally required, we will seek appropriate consent.

In circumstances where the law allows us to contact existing customers or people who have negotiated with us for similar services without obtaining fresh consent, we will comply with the applicable requirements, including providing an appropriate opportunity to opt out.

You can ask us to stop sending direct marketing at any time.

Depending on the communication, you may be able to do this by:

  • clicking an unsubscribe link in an email;
  • following the opt-out instructions contained in an SMS;
  • contacting us at info@purplewellies.co.uk; or
  • calling us on 01274 003080.

If you opt out of direct marketing, this does not necessarily prevent us from contacting you about an active enquiry, appointment, quotation, service, payment or other necessary customer-service matter.

9. Cookies and similar technologies

Our website may use cookies, pixels and similar technologies.

These technologies may be used to:

  • make our website function correctly;
  • maintain website security;
  • remember certain choices;
  • understand how visitors use our website;
  • measure website performance;
  • understand how visitors found us;
  • measure advertising performance; and
  • support online advertising.

Depending on the technologies enabled on our website, these may include services provided by organisations such as Google and Meta, including Facebook and Instagram.

Where applicable law requires consent before non-essential cookies or similar technologies are used, we will seek that consent.

Further information will be provided in our Cookie Policy.

10. CRM and enquiry management

We use customer relationship management (“CRM”) technology to manage enquiries, quotations, appointments and customer communications.

Information submitted through our website may be transferred to and stored within our CRM.

Our CRM may be used to:

  • create and maintain contact records;
  • record the service you are interested in;
  • record enquiry and advertising sources;
  • manage sales opportunities;
  • manage appointments;
  • record communications;
  • send relevant enquiry and appointment communications;
  • support follow-up activity; and
  • help our team manage our relationship with you.

Our current website forms and CRM infrastructure include technology supplied through GoHighLevel/LeadConnector.

11. Who we share personal information with

We do not sell your personal information.

Where reasonably necessary, we may share information with trusted organisations that help us operate our business or provide our services.

These may include:

  • website hosting and technology providers;
  • CRM providers;
  • communications providers;
  • email and SMS service providers;
  • payment providers;
  • accountants and professional advisers;
  • IT and security providers;
  • advertising and analytics providers;
  • contractors or suppliers involved in providing an agreed service where appropriate;
  • finance providers where you specifically request or agree to a finance application or referral; and
  • regulators, courts, law-enforcement agencies or other authorities where required by law.

These organisations may act as processors acting on our instructions or, in some circumstances, as independent data controllers.

We only share information that is reasonably necessary for the relevant purpose.

12. Google and Meta

We may use services supplied by Google and Meta to advertise Purple Wellies and measure the effectiveness of our advertising.

Depending on the technologies enabled on our website and your applicable privacy choices, information concerning interactions with our website or advertisements may be processed using these services.

We may use conversion measurement technologies to understand when an advertisement contributes to an enquiry or another relevant action.

Where the use of these technologies requires consent under applicable UK law, their use will be subject to the appropriate consent requirements.

13. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, contractual, accounting, tax and reporting requirements.

The appropriate retention period depends on the type of information and why we hold it.

For example:

  • enquiry and quotation records may be retained for a reasonable period to manage the enquiry and any subsequent customer relationship;
  • customer, contractual, transactional and financial records may generally be retained for up to seven years where appropriate for legal, accounting, tax or contractual purposes;
  • marketing information may be retained while it remains relevant and lawful to use, subject to your right to opt out or object; and
  • website, analytics and technical information may be subject to different retention periods depending on the technology being used.

Where someone opts out of marketing, we may retain limited information on a suppression list where necessary to ensure that their preference continues to be respected.

We may retain information for longer where necessary because of a legal dispute, regulatory requirement or another lawful reason.

14. International transfers

Some of the technology providers we use may process personal information outside the United Kingdom.

Where this results in a restricted international transfer of personal information, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place.

Depending on the circumstances, these safeguards may include:

  • UK adequacy regulations;
  • the UK International Data Transfer Agreement;
  • an approved UK Addendum to standard contractual clauses; or
  • another mechanism permitted under UK data protection law.

15. How we protect your information

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • disclosure; and
  • destruction.

Access to personal information is restricted where appropriate to people and service providers who require access for legitimate purposes.

Although we take appropriate steps to protect personal information, no internet-based service or electronic storage system can be guaranteed to be completely secure.

16. Your data protection rights

Depending on the circumstances, UK data protection law may give you rights concerning your personal information.

These may include the right to:

  • access personal information we hold about you;
  • rectify inaccurate or incomplete information;
  • erase personal information in certain circumstances;
  • restrict processing in certain circumstances;
  • object to certain processing;
  • request data portability where that right applies;
  • withdraw consent at any time where processing is based on consent; and
  • complain about how your personal information is being handled.

These rights are subject to applicable legal conditions and exemptions, so not every right applies in every situation.

Your right to object to direct marketing

You have the right to object at any time to the use of your personal information for direct marketing purposes.

If you object to direct marketing, we will stop using your personal information for that purpose.

17. Exercising your rights

If you would like to exercise one of your data protection rights or ask a question about the personal information we hold about you, please contact:

Purple Wellies Ltd

Email: info@purplewellies.co.uk

Registered office:

St Pegs Mill
Thornhill Beck Lane
Brighouse
England
HD6 4AH

We may need to request information from you to confirm your identity before fulfilling certain requests.

We will respond to valid requests within the time limits required by applicable data protection law.

18. Complaints

If you are concerned about how Purple Wellies has used your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

The ICO provides further information about your rights and how to make a complaint.

19. Children’s privacy

Our services are not intended to be purchased by children and our website is not designed to knowingly collect personal information from children for the purpose of providing exterior cleaning services.

If you believe a child has provided personal information to us inappropriately, please contact us.

20. Third-party websites

Our website may contain links to websites operated by other organisations.

If you follow a link to another website, that organisation will be responsible for its own privacy practices. We recommend reviewing the privacy information provided by the relevant third party before providing personal information.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our services;
  • our website;
  • the technologies we use;
  • our business practices;
  • our suppliers; or
  • applicable law and regulatory guidance.

When we make changes, the latest version will be published on our website and the “Last updated” date at the top of this policy will be amended.

22. Contact us

If you have any questions about this Privacy Policy or how Purple Wellies handles your personal information, please contact:

Purple Wellies Ltd
Company number: 12518207

St Pegs Mill
Thornhill Beck Lane
Brighouse
England
HD6 4AH

Email: info@purplewellie.com

Telephone: 01274 003080